Q4 2023 Performance of Top Beauty Retail Apps on iOS in Latin America

In the fourth quarter of 2023, the beauty retail app landscape in Latin America witnessed varied performance across top iOS applications. Sensor Tower's data provides a snapshot into how these apps fared in terms of downloads and user engagement.

Sephora Brasil experienced a fluctuating trend in downloads, peaking at roughly 41K in late November, while weekly active users saw a steady increase, reaching close to 160K in the same period.

Similarly, Sephora MX saw its downloads climb to a high of over 13K by the end of December. However, data on weekly active users was not provided.

OnSkin - AI Product Scanner by AIBY generated revenue throughout the quarter, with a notable increase to approximately $1.3K in revenue by mid-December. The app's downloads peaked at over 2K at the start and close of the quarter, while weekly active users reached a high of around 5.5K in the final weeks.

IPSY: Personalized Beauty observed a steady performance in downloads, with a slight rise to over 1.4K by the year's end. Weekly active users remained consistent, with numbers hovering around 9.5K to 10K throughout the quarter.

Perfumerías DRUNI, despite having minimal downloads with just over 100 in mid-December, showed an increase in downloads from the beginning of the quarter. The app's weekly active user data was not available.

For a deeper dive into the performance trends and more insights, Sensor Tower's platform offers extensive analysis and data on the app ecosystem.